Refreshing a university's identity from Missouri Western State University to MoWest.
What started as a social media project for MoWest University turned into a full brand transformation. As Lead Designer, I transitioned the school from Missouri Western State University to its new identity, creating an announcement video and full brand guidelines to launch the change.
I led the logo refresh, creating a system of brand marks that work on everything from social icons to campus signs. I also designed their new website pages, recruitment landing page, and print materials to ensure the "MoWest" look stayed professional and consistent everywhere.
This project was a major milestone for me. I learned how to manage a university-wide brand and lead other designers to make sure our vision was executed perfectly across both digital and physical platforms.
Leading this rebrand was a huge step up for me. I learned how to manage a major university's look from start to finish and how to think about the "big picture." It also helped me grow as a leader, as I coordinated with other designers to make sure the brand marks I created worked perfectly across every project.
Josh Davis, Sara Duncan
Cody Tviet, Bobby Haulette
Abbey Hugo
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