Marlow White is a company that provides high-quality military and first responder uniforms, accessories, and alterations.
Marlow White has been the premier provider of military and first responder dress uniforms since 1879. Over a long-term partnership, my team and I managed their full-spectrum creative needs, including digital ad campaigns, trade show booths, and product marketing for the Army, Navy, and Fire Departments. We focused on bridging the gap between the company’s 140-year legacy and the expectations of modern professionals.
As Senior Designer, I spearheaded the brand’s most high-profile initiatives, specifically leading the art direction for the Ike Jacket release. I also took the lead on designing specialty gift boxes and custom merchandise, ensuring every physical touchpoint reflected the precision and honor associated with the uniform. My role was to translate rigid military protocols into a sophisticated, premium visual language that resonated across all marketing channels.
The collaboration modernized Marlow White’s brand presence, resulting in a high-impact launch for the Ike Jacket and a more cohesive aesthetic across their product lines. By introducing elevated packaging and curated merch, we deepened customer loyalty and enhanced the "unboxing" experience for service members. Ultimately, our work reinforced Marlow White’s position as an industry leader, successfully honoring their historical roots while driving contemporary engagement.
Josh Davis, Sara Duncan
Cody Tviet
Abbey Hugo
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